Empathy and Accountability Coaching: My Service in a Brave New World

ChatGPT Et Al.

As you’ve probably heard, AI is taking over the world of content creation. Something that “knows” the content of half the internet and can generate copy in less time than it takes me to open a Word doc and produce a blog in the voice of Joe Rogan is something I can’t compete with. It’s John Henry vs. the steam drill on steroids. Do you even remember who that John Henry was?

Content Creator            

What I call “a copywriter” is more often referred to these days as a content creator. I’m not fond of that term. Like “consultant,” something called “content” could mean almost anything. My breakfast has “content.” But for years now, I have put words together for myself and others. I do that.

What I Can Offer

                  So what do I do, what can I offer my clients that separates me from ChatGPT? A listening ear. Empathy. Accountability coaching and suggestions for new work, offered without judgment.

And yes, I have a long rich history working with students of the English language, whether literal students or, more recently, professionals trying to communicate their skills and services. I have an advanced degree! (Although that feels more and more like something the Wizard of Oz would bestow).

Accountability Coaching

             I’m currently working with a client who is ferreting out family history and work history, all against a backdrop of national and world history. Sometimes she needs suggestions. Sometimes she needs a cheerleader. Before long, she will need an editor to help develop the draft into a finished copy. For now, she needs to know someone is listening, paying attention, and encouraging her to stay on task. That’s accountability coaching. That’s me.

Copy Editing

                  For other clients, I’m the one who evaluates and improves a rough draft (whether AI-generated or other). I’m in touch with the client’s wishes and needs. More often than not, my job is to cut away excess and waste. Chisel the marble into a better form. I do that very well. I offer empathy together with accountability coaching

                  So when you need an attentive, empathetic “co-pilot” on your creative journey, think of me. Those are things AI cannot provide at any speed, at any price.